06-17-2007, 10:03 AM
Quote: An IDC Internet advertising report forecasts advertising online to nearly double by 2011. Search is expected to lose its dominance as broadband adoption increases demand for video and rich media advertising.
Internet advertising, including search, display, and rich media units, is projected to grow from $16.9 billion in 2006 to $31.3 billion in 2011. Growth will occur at a compound annual growth rate of 13.5 percent. At this pace, the report states the growth of Internet advertising will be three times as fast as that of the overall ad spend...
The report suggests Google, and to a lesser extent Yahoo, will suffer as the search market loses ground to other online advertising formats...
full article: http://clickz.com/showPage.html?page=3626165