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Quote:For a long time, ad networks were considered repositories of remnant, low-cost inventory; the "bottom of the barrel." However, in recent years the legitimization of the ad network model has been a boon to both advertisers and publishers. Almost every premium site allocates some of its inventory to the ad networks, and the networks offer advertisers relatively efficient, scalable inventory opportunities. Now that the model has been validated for web advertising, new networks are cropping up to address myriad niche opportunities: video, mobile, games, RSS feeds and podcasts...

To help you cut through the complexity, here are brief descriptions of the major characteristics of today's niche ad networks, each one accompanied by a list of ad networks that fit the descriptions...