10-18-2005, 12:02 PM
Quote:Heimlich and I swing by media manager Chase Wells' desk. Wells is responsible for managing search spends and growing them. He handles accounts like A.G. Edwards, Rodale, Standard & Poor's Schoolmatters.com and Wine Enthusiast magazine's online store.
Wells reads a Web page's contents, takes the key topics and words, then blows them out. He started by managing 5,000 keywords for a leading health magazine and is expanding them to 20,000. The magazine wants site traffic, so the more words that link, the better. The magazine began with 1 million page views a month and is up to 2.6 million. Wells hopes to top 3.7 million views by the end of the month.
Wells likes using Yahoo Search Marketing's inventory tool to search for the number of searches on keywords. It's smart. ....
full article: http://www.dmnews.com/cgi-bin/artprevbot...e_id=34430