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Full Version: What's hot, and what's not, with SEO
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Quote:Out with the old, in with the new.

In terms of SEO, what’s falling by the wayside?

• Obsessively watching indexation numbers and rankings on “trophy” keywords (like the one you know the CEO always checks first thing in the morning).

• Worrying yourself sick over “duplicate content penalties.”

• Relying on Sitemap XML files to fix your indexation problems (News flash: Your rankings will still stink!).

• Exchanging links.

What’s hot in SEO?

• Truly understanding and leveraging the power of “long tail” dynamics.

• Becoming a trusted contributor within Wikipedia, Digg, StumbleUpon, Netscape and Reddit.

full article: http://www.practicalecommerce.com/articl...at-Matter/