06-20-2007, 10:03 AM
Quote:Best Seller lists work in many industries for a number of reasons
* As much as we like to think of ourselves as unique individuals, were social creatures and like to know what others are doing
* We like to feel a part of trends and dont like to feel left out
* We are lazy and any short cut to finding something of a good quality appeals to us
* We know that theres some truth to the idea of The Wisdom of Crowds
full article: http://www.problogger.net/archives/2007/...ler-lists/