06-22-2007, 10:49 AM
Quote:uySAFE, Inc. (www.buysafe.com), the leading trust and safety company for e-commerce transactions, and TRUSTe (www.truste.org), the leading privacy certification and seal program, today announced that they have partnered to create TRUSTe for Small Business, a first-of-its-kind program that combines buySAFEs merchant performance certification process with TRUSTes privacy certification process. The new program allows merchants with monthly sales of $1 million or less to signal compliance with the buySAFE and TRUSTe standards for trust and privacy, thereby increasing shopper confidence and driving higher conversion, sales and revenue.
To be eligible for the TRUSTe for Small Business program, online merchants must pass the buySAFE certification process and remain in good standing with buySAFE. Approved merchants will be designated with the buySAFE Seal, which certifies that the merchant is trustworthy and reliable, is continually monitored, and that its customers purchases can be fully guaranteed with a bond from buySAFE and its surety partners Liberty Mutual, Travelers, and ACE USA. Merchants in the program will also display the TRUSTe for Small Business seal, indicating that they adhere to TRUSTes strict privacy principles and comply with the TRUSTe Watchdog dispute resolution process....
full press release: http://www.truste.org/about/press_release/06_20_07.php
