Quote:EBay resumed its Google AdWords advertising today, but not at its former levels.
"We are now slowly turning AdWords back on, in a much more limited way than before," eBay spokeswoman Catherine England told internetnews.com in an email...
"The test we began last week was successful," England said.
"We found that we were not as dependent on Google AdWords as some may have thought. By re-allocating our marketing dollars to our other partners, such as Yahoo!, AOL and MSN, we were able to increase traffic and find efficiencies that will enable us to drive more value to our sellers and partners going forward."...
full article:
http://www.internetnews.com/ec-news/article.php/3685126
related from ChannelAdvisor CEO Scot Wingo's blog, the effect on eBay sellers of eBay's boycott of AdWords last week:
FAQ: What was the impact of eBay pulling Adwords on your sellers? Part I/II
http://ebaystrategies.blogs.com/ebay_str...as_th.html
FAQ: What was the impact of eBay pulling Adwords on your sellers? Part II/II
http://ebaystrategies.blogs.com/ebay_str..._th_1.html
A related article from Auctionbytes:
http://www.auctionbytes.com/cab/abn/y07/m06/i25/s01
In the article an eBay spokesperson cites privacy concerns as one of the reasons for its ban on the use of Google Checkout:
Quote:As for eBay's ban of Google Checkout, Durzy said eBay's concerns about Google Checkout and its historical track record are still legitimate. And, he said, there is another issue why eBay does not allow Google Checkout on the site, that of "serious concerns about privacy issues raised by other parties." Durzy said Privacy International recently released a report and has commented on how Google handle customer data.
"If there are significant concerns about how a vendor is going to handle consumer data, we'll be reticent to allow people to market that service on our site."...
full article:
http://www.auctionbytes.com/cab/abn/y07/m06/i25/s01
Quote:there is another issue why eBay does not allow Google Checkout on the site, that of "serious concerns about privacy issues raised by other parties." Durzy said Privacy International recently released a report and has commented on how Google handle customer data.
Correct me if I'm wrong, but that Privacy Int'l report was issued nearly one year AFTER eBay banned Google Checkout so unless Meg is psychic I highly doubt that the report had anything to do with why GC was banned in June 2006..