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Quote:Search engines once served the sole purpose of answering questions. But that has changed with the maturity of the search industry as engines have moved into the advertising business, leading to the beginning of a two-tiered search system...

“The more search engines focus on advertising, the more they are working to drive paid search ads, at least on searches that demonstrate a monetizeable intent,” said Kevin Lee, executive chairman of Did-it Search Marketing, New York. “For more purely research-focused searches, the engines will maintain the prominence of organic listings.”

Mr. Lee thinks that because of this there will be a split between the way search engines treat consumers and researchers. He said consumers will be driven increasingly towards paid ads, while researchers will gravitate toward organic listings...