06-25-2007, 09:16 AM
Marketer suggests new ways to use video in marketing: polls, games, instant wins and sweeps, and video hosts.
full article: http://imediaconnection.com/content/15520.asp
Quote:Video is a malleable tool that can be used to tackle several marketing challenges. Because of its eye-catching nature and emotive, attention-grappling abilities, it is inherently a powerful instrument for raising brand awareness and lift. Many advertisers also use video in their ads as a gateway feature for transferring their users' attention to other ad functionalities. Due to the tracking capabilities of the internet and the potential for audience interaction, many advertisers look to the clicks garnered from this video (be they clickthroughs or interactive clicks) as their standard of success...
full article: http://imediaconnection.com/content/15520.asp