06-25-2007, 11:14 AM
Quote:Here are some key assumptions people make about how AdWords works:
If you bid more than other advertisers, your ad will be placed at the top of the page.
The same ad, pointing to the same page, with the same bid, will be displayed in the same placeirrespective of who placed it.
Provided that Google doesn't warn you about the bid being too low, your ad will be shown to people searching for your keyword...
Now: Can you guess what these assumptions have in common? Most of them are wildly incorrect.
full article: http://www.brandweek.com/bw/magazine/fea...1003602683