06-28-2007, 08:36 AM
Quote:E-mail marketing is an affordable way for small Web shop owners to build a customer database. The Direct Marketing Association (DMA) lists the median return-on-investment for e-mail marketing at $51 for every $1 spent, so you almost can't afford not to try it.
And, since a business can expect to have six to seven interactions with a person before he or she makes a purchase, it's prudent to use a newsletter as a way to encourage trust and gain customers. However, a stand-out newsletter that will be popular with your subscribers requires some planning. Here we provide tips for building an e-mail database that you can mine for successful e-mail marketing campaigns such as newsletters and other promotions.
Tips to Grow Your Subscriber List
When building your reader database, the obvious starting place is to include a form on your Web site where visitors can subscribe to your newsletter. You will also want to promote it everywhere that you promote your business. For example, you can add details to your business cards, or offer printed versions with sign-up information at industry trade shows and events you attend...
full article: http://www.ecommerce-guide.com/solutions...hp/3685786