06-29-2007, 08:32 AM
...by allowing consumers to choose email content they receive:
full article: http://www.marketingsherpa.com/article.html?ident=30028
Quote:SUMMARY: Giving consumers more control over the merchandise offers they get has been an effective marketing tactic for a few years now.
Still, our ears perked up when we saw the results from a teen eretailer who allows their finicky users to receive emails about only the brands they selected -- email-generated revenue jumped 318%. Plus, how they target non-responders four months later.
full article: http://www.marketingsherpa.com/article.html?ident=30028