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Full Version: Beauty Products Buyers Cite Convenience As Primary Reason For Buying Online
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Quote: One woman in 10 shops online for makeup, skin care products and fragrances, according to a survey by The NPD Group Inc. While only 4% of online products are sold online, NPD says it is one of the fastest-growing channels for beauty products.

Convenience appears to be the main reason women buy online. Of those online beauty product shoppers, 74% say “it saves time” and 70% agree that “it’s easier/quicker to shop online than a store.” ...

full article: http://www.internetretailer.com/dailyNews.asp?id=22947