06-30-2007, 11:58 AM
Quote:In the space of only a few years, lures at e-commerce sites -- such as polls, puzzles, trivia questions, games and video clips -- have become mundane for most Web site visitors. Certainly, in their eyes, they are nothing to be taken seriously. However, Web sites and their advertisers are dead serious about the effectiveness of these extras...
Many Web sites are turning themselves into resource centers...
"Rather than the site post content about itself or content that is thinly disguised as news but is meant to really sell the company's products or services, smart sites are putting up content that is of true value to users -- without any thought of whether it will sell something," he said.
These "clearinghouse methodologies," explained Laermer, "can encompass anything from an article about how to avoid Internet fraud to potential write-offs for home-based businesses."...
full article: http://ecommercetimes.com/story/b7ht2hP9...tles.xhtml