07-01-2007, 08:20 AM
Quote:It is quite likely that the biggest challenge for you is that you are spending tons of time, energy, and budget on web marketing efforts yet conversion rates (or ROI) are stuck in the 2 to 4 percent range, or perhaps a bit higher for your direct marketing efforts.
You are trying really hard to figure out how to improve the performance but you are stymied by the fact that there is ton of data and you have no idea where to start. Ms. Bounce Rate to the rescue.
Bounce rate is a beautiful way to measure the quality of traffic coming to your website...
full article: http://www.mpdailyfix.com/2007/06/bounce...etric.html