07-06-2007, 10:23 AM
Quote: HP Home and Home Office Store has used live chat for several years, but until recently saw it primarily as a customer service tool. However, after seeing a growing number of customers using chat to ask sales-related questions, the company upgraded its chat platform last year and put the live assistance option on product, category and checkout pages, as well as in the customer service area of the site...
Today, he says, more retailers are looking at chat as a way to persuade customers to buy, especially customers checking out expensive or complex products that they are likely to weigh carefully before buying...
full article: http://www.internetretailer.com/dailyNews.asp?id=22997
