TulipTools Internet Business Owners and Online Sellers Community

Quote:Now, once you’ve set up & tested campaigns in the major search properties, look to these second tier search marketing companies to expand your reach even further.

    * LookSmart : LookSmart is a publicly traded search company with strong partnerships and a very large reach; over 400 million daily searches.
    * Miva : Major partner of portals and other properties : 2 billion search queries per month
    * ABCSearch : Serves over 5 billion searches per month and provides geotargeting.
    * 7Search : Frank Watson (AussieWebmaster) of FXCM loves 7Search and raves about the ROI and conversions 7Search provides, especially in the financial sector...

Quote:What if you woke up one day to find that Google had slipped in popularity and several million users had migrated their searches to Yahoo!, Ask and MSN Live Search, or even one of the newer search engines like Snap.com?

If you look back over time, nothing remains the same forever in the business world. What ever happened to TWA and PanAm, once America's flagship international airlines? Wasn't Sears once the largest player in its class back in the '50s and '60s? Brands like the Edsel Corsair of the '50s and Studebaker-Packard of the '60s are largely unknown to younger audiences today. So it's not unheard of that Google could slip and drop in popularity.

Consequently, should you consider a search marketing plan without Google? Definitely. Every search marketer is a critical thinker and long-term planner and therefore should ponder a Plan B...