07-09-2007, 08:52 AM
Quote:B2B folks tend to struggle with social media marketing. After repeatedly being asked the question of how b2b folks can use social media marketing, Ive come up with a handful of rules that apply. If youre not willing to comply, chances are you should stick to direct marketing and cold calling people...
2. Dont be "that guy"
You know who Im talking about. The wanker that is always trying to impress people telling them how cool he is. Cool people dont tell you how cool they are. Hes the same guy trying to put a press release on digg, or wondering why his "industry news" isnt compelling enough to garner traffic and links. Dont be an idiot...
full article: http://www.stuntdubl.com/2007/06/26/smm-b2b/