TulipTools Internet Business Owners and Online Sellers Community

Quote:Search term research is one of the fundamental activities for a successful search marketing campaign. You've got to know the words people are using if you want to target them properly...

Quote:Synonyms
Just because you think the right terminology for your product/service is XYZ, that doesn’t stop prospects trying to find you typing ABC into the search engines. I’ve often seen business owners get frustrated by consumers/searchers not using proper terminology. Guess what? The successes of these business owners were often considerably less than those who were willing to experiment. Try looking to Microsoft Word or any other dictionary for synonyms, and test new keywords.

Server Logs/Web Analytics
Both old-fashioned server logs and robust web analytics keyword reports are a great source for new keyword ideas. Reviewing those will give you insight into what keywords people are typing in to find your website. Besides the obvious ones, you’ll often stumble upon a few surprises with “long-tail” words. Consider implementing software similar to Hittail.com to help you with this process.