TulipTools Internet Business Owners and Online Sellers Community

Quote:You might think tracking an affiliate marketing program is easy: If a customer is directed to a website by an affiliate and buys something, then the affiliate earns a commission.

Simple, right? Well, not quite. What if:

    * The customer doesn't buy anything that time, but returns a few weeks later and buys something?
    * The customer does not click through from the affiliate's site but later surfs directly to the merchant's site and buys something?
    * The customer doesn't have cookies enabled?
    * The merchant's business model is monthly subscriptions, not one-off purchases. How do you reward the affiliate when you don't know how much the customer will spend?...