07-14-2007, 11:50 AM
Quote:It's exciting to see small businesses take off running with search engine optimization when they learn about the marketing potential of a well optimized site. However, so many businesses run ahead of their site by optimizing their code without optimizing the user experience. What they fail to realize is that sending new (and even targeted) traffic to a site that isn't user friendly does drive more sales, it drives more failed conversions...
While it's essential that you undertake keyword research, content optimization and link building, it's even more essential that you first make sure your site is delivering a solid user experience. If 85% of your visitors abandon their shopping carts, a top ten Google ranking isn't going to improve your sales by that much...
full article: http://www.searchengineguide.com/searchb...10315.html
