TulipTools Internet Business Owners and Online Sellers Community

Quote:While many businesses have found e-commerce to be a key driver for growth, others have struggled to gain a foothold in the vast marketplace the Internet has created...

That’s easier said than done. Before launching an e-commerce presents of their own, business owners should know beforehand that sustaining a vibrant Internet business requires continually evaluating and fine-tuning a Web site, Noonan says. It also involves responding quickly to advancements in technology, and meeting consumers’ increasingly high expectations for an online shopping experience, he says.

“The advantage of doing Internet business is you have a broader market,” Noonan says. “But it isn’t like ‘Field of Dreams,’ because just because you build it doesn’t mean they’ll come.”...