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Quote:Ecommerce businesses want to move more merchandise. A service called SellPoint can help with this, by creating, hosting and syndicating customizable product tours. These tours integrate detailed, 360-degree images, combined with video, animation, product statistics, data sheets and even installation guides, all of which are designed to “inform, entertain and motivate shoppers to buy.”

The company, which began in 2000, provides this service to product manufacturers that, in turn, make it available to retailers. And there’s a perk - it doesn’t cost merchants anything...

After SellPoint creates an active product tour for a manufacturer, it automatically connects it to each retailer’s online product page who stocks the product, and it can then be viewed everywhere that product is sold via the Internet. And because the tours are syndicated, they can also be constantly updated through SellPoint’s own software platform...

Quote:For e-tailers selling electronics and other brand-name merchandise such as appliances, furniture and even telescopes, a relatively new company called SellPoint could help you boost your conversion rate — for free.

The California-based company, which yesterday secured $7 million in financing, specializes in on-demand video product tours, and its services are currently used by 100 online stores, including big players in the industry such as Amazon.com, Best Buy, Buy.com, Circuit City, Costco.com, OfficeMax, Sears, Staples, Toys R Us, Wal-Mart and more. But you don't have to be a Fortune 500 enterprise to take advantage of SellPoint's Active Product Tour technology.

"As long as you have a product for which we have a tour, we're happy to syndicate it and host it for you," said Rick Martin, SellPoint CEO. "Our basic business model is this, 100 percent of our revenue is derived from the manufacturers, so when we syndicate the content to online retailers, it's free."...