TulipTools Internet Business Owners and Online Sellers Community

Quote:What better time than now to trot out an existential dilemma: how big should your niche be? Related to that: how excited should you be about your products, and other products you don't yet sell but probably should?...

So I wanted to ponder how important it is for online retailers to broaden their product lines (as against the stereotype of niche marketing being successful). The stereotypes we typically hear are things like: focus, focus, focus. Bad companies emerge from good ones through "deworseification." Pick the thing you can be best in the world at. And so forth. Is there any good way of measuring whether such assertions are true?

Ever notice how, even in small niches, the biggest player in that niche will disparage the other (even narrower, smaller) competitors, claiming they don't amount to a hill of beans? Niche players like to feel their oats like anyone else. Often, the next impulse is achieve further breakout...