07-20-2007, 07:52 AM
Quote: Traditional marketing tactics, such as run-of-site advertising and static microsites, wont get a marketers message across on social networking sites, according to a new report from Forrester Research Inc.
Marketers that approach social networks as a traditional marketing channel will miss the boat, Forrester says. Instead, to realize the full value of marketing on social network sites, marketers should be prepared to engage in a personal relationship with users by providing something of value,...
The biggest impact on marketing results comes when social networking site users incorporate a downloadable elementsuch as Adidas wallpaper or badgeinto their own profile pages...
full article: http://www.internetretailer.com/dailyNews.asp?id=23142