07-27-2007, 08:13 AM
Quote:There are many ways to implement and manage a successful loyalty program. In order for a loyalty program to achieve a high return on investment, a merchant must analyze the existing data and behavior of their customer base. If merchanta do not feel comfortable analyzing their own data, there are service providers that specialize in helping merchants build, customize and deploy loyalty programs specific to their business model, products and customers.
For those merchants who want to build and implement a loyalty program on their own, many shopping cart systems offer add-ons to keep track of points or coupons sent to customers. One shopping cart software product, MIVA Merchant, offers the Membership SuperMod. The module is designed for smaller retailers without the ability to actively manage a program...
full article: http://www.practicalecommerce.com/articl...-Shoppers/