07-31-2007, 10:09 AM
Quote:As much people love the web, there are always those who prefer to use the phone number on the site to inquire about companys products and services. An important question to consider is how accurately are you accounting for phone sales when planning your ad budget? What follows are several simple ways for small business owners to figure out which traffic source generates the most phone calls.
Adding A Second 800 number
If youre just testing a new traffic source and want to accurately track the results, simply get another 800 number from your current phone provider to be placed on a page designed for a specific ad campaign. Everything else should remain unchanged just change the phone number. Subsequently, when youll get your monthly bill, youll know exactly the number of phone calls generated. This is a great method to test natural vs. pay-per-click traffic...
full article: http://www.practicalecommerce.com/articl...0-Numbers/