08-02-2007, 11:15 AM
Quote:You think you hate returns? Rest assured your customers despise them almost as much as you do.
Half of all consumers agree that it's a hassle to return items that I purchase online, according to a recent Forrester survey. And over a fourth avoid Web shopping for that reason.
But you better be able to handle those that send merchandise back otherwise, you'll lose the customer along with the sale...
For starters, you should describe your returns policy and make it easy to find online...
full article: http://multichannelmerchant.com/webchannel/drop_shop/