08-02-2007, 11:49 AM
Quote:There's a kind of page that shows up on websites that I think of as everyday pages. These are commonly appearing pages that you might see on almost every website, such as the "contact" page, the "about us," the "terms of service" and the "privacy policy." These are pages that I see small business sites not taking advantage of enough.
Often, these pages are sadly underutilized from a search engine optimization perspective, with such imaginative titles as "Contact", "About Us," "Terms of Service" and "Privacy Policy." I've also see "Glossary," "Directions," and "Frequently Asked Questions," or "FAQ." Considering that a page title is one of the most important elements of a page for SEO, chances are that these pages were overlooked as a possible entryway into those sites from search engines...
full article: http://searchengineland.com/070802-023956.php