08-05-2007, 10:45 AM
Quote: In today's post, I will address some of the major concerns surrounding keyword research, as well as highlight methods for selecting the "right keywords" for your search engine optimization campaigns...
Quote:Singular versus Plural: When it comes to organic search listings, yes, there is a difference between using the singular form versus the plural form. Run a test search and you'll see first hand how the top listings change for your products and services.
I recommend picking one version of the keyword and sticking to it...
full article: http://blog.karlribas.com/2007/08/how-to...ywords.htm