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Quote: Blogging is still in its relative infancy and bloggers are still struggling to figure out when and how they should disclose potential conflicts of interest in an ongoing effort to gain legitimacy and garner respect from readers and other media producers.

The Ins and Outs of Disclosure

Disclosure is a tricky business and as a practice is still ill-defined even in the realm of traditional journalism. The general idea is that anything that might be seen as a potential conflict of interest between a writer and the subject of his story should be disclosed to the reader. If I invested in a startup I am writing about, for example, or if the CEO is my best friend, I should disclose that fact. But it's not always so cut and dry...