08-10-2007, 11:57 AM
Quote:Let me start by stating that a higher conversion rate does not positively correlate to higher sales volume. What? If you thought differently than you may be misunderstanding the conversion rate calculation.
You can actually increase your conversion rate by reducing the number of visitors to your website. For example, if 10,000 visitors (via paid search) arrived on your website and 1,000 bought, you achieved a 10% conversion rate (using a simplified conversion rate calculation of sales/visitors.)
If you were tracking individual keyword performance for your paid search campaigns, you could remove the poor converting keywords and reduce the visitor number...
full article: http://www.searchmarketingstandard.com/b...-rate.html