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Full Version: Changing Demographics At Facebook As 35+ Yr Old Professionals Move In
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Quote:Facebook, the online hangout for college kids and recent graduates, is growing up. The site has amassed an audience of 33 million Web users, initially by catering to well-scrubbed kids who use the social network to nudge their friends, share photos, and swap music tips—all while consuming ads from Gen Y brands like Apple (AAPL), Jeep (DCX), and Red Bull.

Lately, an influx of older users—professionals their 30s and 40s, many in high-tech—is changing the face of Facebook. Among Silicon Valley executives, journalists, and publicists, Facebook has become the place to see and be seen. And it's not just tech. Consulting company Ernst & Young's Facebook network boasts 16,000 members, Citigroup's © claims nearly 8,500...

full article: http://www.businessweek.com/technology/c...=rss_smlbz