08-12-2007, 10:50 AM
Quote:At the heart of every site redesign are two questions: What should be on the home page? What is the home page's purpose? Answers vary based on your business model, breadth of products/services, and customers. In general, a home page should answer the following questions:
# What does your company do?
# What is your company's breadth of products/services?
# What are the top categories/products/services I'm likely to be interested in?
# What's new on the site, or what promotions are running?
# How do I quickly get to the categories I want to browse?...
full article: http://clickz.com/3626677