08-13-2007, 12:00 PM
Quote:Many brands mistakenly assume that porting web content over to a mobile platform is a relatively cheap and simple exercise: resize the pages, reduce the graphics, et voila, a mini website. Don't make this mistake! The mobile platform differs greatly from that of the traditional web, and failing to anticipate user needs and constraints will lead to failure. Porting content to the mobile environment is not hard, but a thorough and meticulous plan for execution is an absolute must. This article will review five key differences between online and mobile websites, and discuss the design practices that are prerequisites for success.
1.) Develop a solid business case, as defined by user requirements...
full article: http://imediaconnection.com/content/16153.asp