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Quote:As ecommerce businesses begin to grow, a dilemma some may face is the decision of whether a catalog is an appropriate multichannel tool.

Latienda.com, which sells a variety of items not generally available outside of Spain, was faced with just such a predicament six years ago. And interestingly enough, Latienda’s decision to eventually produce a catalog was not an internal decision — it came about due to customer demand.

Tim Harris, co-owner of Latienda.com, said while the focus was always on the website, the company could simply no longer ignore the repeated requests for a catalog...