08-16-2007, 12:19 PM
Quote:Taken as a whole, e-commerce product pages must be one of the most neglected bunch of documents on the Internet. A business owner slaps up a page with a title, maybe some dimensions or product specifications, a photo and a price, and then steps away from the computer, wrongly assuming that theyve done all their is to do. Let me urge small e-commerce business owners to jump out of this rut of assumption by calling your attention to three important fact:
About 80% of Internet searches are informational, not transactional.
People are not nearly as likely to link to product pages as they are to informational pages...
full article: http://www.searchengineguide.com/searchb...10481.html