08-17-2007, 11:45 AM
Quote:So, if you're an online retailer and you haven't started thinking about the holidays, what are you waiting for? Here are some tips and ideas to help you grab a slice of the holiday shopping pie.
Do your keyword research. Are there any holiday-related keywords you should optimize for? Paid users of Keyword Discovery can see historical trends going back one year, which may help identify changes in searcher behavior during the holidays. Google Trends, which is free, can provide similar data, but without exact numbers...
Update your content with holiday shoppers in mind. As the holidays approach, your generic home page text can be replaced with more specific material for shoppers. But be sure to still use keyword-rich copy that search engine spiders like...
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