08-18-2007, 10:46 AM
Quote:Small to medium-sized e-commerce companies can go a long way toward marketing themselves online by doing some simple search engine optimization (SEO) and taking the time to foster some inbound links to their site.
Both can be done without an advanced degree in computer science, and both can cost little or no money.
However, the opportunities don't stop there. Thanks to the interconnected nature of the Web, a number of other steps can help e-commerce companies reach even more potential customers for next to nothing.
Part 1 of this two-part feature looked at myriad ways small e-commerce firms can use SEO and links to help customers find them. This installment looks at other tricks and techniques to stretch the online marketing budget even more...
part 1: http://www.ecommercetimes.com/story/58800.html
part 2: http://ecommercetimes.com/story/9GadJqsW...ther.xhtml