08-20-2007, 08:59 AM
Quote:1. Don't promote. Participate!
All too often, brands look greedily to social networks as an immediate way to reach significant audiences. Beware the fickle and cynical general public, however. You need to get involved and give something back to the community if you want to get something out of it. Think about building interactive elements into your profile pages, Starbucks has done a nice job of this on MySpace with features such as custom invites you can put together inviting people to meet for coffee. And if you've got great features or cool content, don't keep it walled in; allow it to be easily embedded. Done successfully this "hypersyndication" makes it easy for people to do your marketing work for you. Also, it's these interactive features that can help drive traffic from the social networking sites back to your corporate site, if that's the objective of your campaign.
2. Know your audience and let them get to know you, the person, not the company...
full article: http://imediaconnection.com/content/16287.asp