Quote:In my opinion, internet retailers are struggling in SEO mostly because of their inability to build their sites authority through natural inbound links. Fixing meta tags is not going to overcome this problem.
As an internet retailer, our SEO strategy is this simpledo the obvious stuff like on-site optimization and then find a way to create a competitive advantage. This strategy will work well in 2007, but more importantly, will still be working in 2010.
Just thinking out loud here.........
As I look around the net lately, it's pretty clear to me (not to mention depressing) that the market is very saturated in most areas of ecomm. So what can give you a competitive advantage? I can only think of a couple of things at the moment (I'm in the throes of a massive/miserable summer cold is today's excuse
).
1. low-balling all/most of your online competition
2. generating lots of quality inbound links (but how?)
3. finding a niche market that is not over-saturated
Anyone else have other ideas?
I wonder if the usual advice to create a blog that's separate from your ecomm site is really that good? It seems to me to be so much easier to generate good inbound links if you are a blogger rather than an etailer. Am I wrong? And if not, how can blogs optimize to bring readers in
and send people out
directly to your ecomm site?
Quote:As I look around the net lately, it's pretty clear to me (not to mention depressing) that the market is very saturated in most areas of ecomm. So what can give you a competitive advantage? I can only think of a couple of things at the moment (I'm in the throes of a massive/miserable summer cold is today's excuse laughing7 ).
1. low-balling all/most of your online competition
2. generating lots of quality inbound links (but how?)
3. finding a niche market that is not over-saturated
4. providing better customer service and/or amore personalized shopping service than your competitors
Quote:I wonder if the usual advice to create a blog that's separate from your ecomm site is really that good?
The only reason our shopping blog is on a different site is because [size=6px]we're lazy and[/size] we did a combined blog for all of our stores...[size=6px]maybe someday we'll actually get around to writing something on it...but even if we never write anything in the friggin' blog it looks pretty and that has to count for something, right?[/size]
Quote:It seems to me to be so much easier to generate good inbound links if you are a blogger rather than an etailer. Am I wrong?
You're right.
Quote:how can blogs optimize to bring readers in and send people out directly to your ecomm site?
You have to make the blog primarily informational so they'll want to visit it, and at the same time you need to slip in a few pushes towards products in your store.
Quote:Anyone else have other ideas?
Yeah...
.... ~punt~
***Sorry... foul mood... I'll be more optimistic tomorrow.