TulipTools Internet Business Owners and Online Sellers Community

Quote:Brick and mortar merchandisers' shift from a product-centric to a customer-centric mentality is examined in a recent report from Gartner. By starting backwards from the known profiles of shoppers in every ZIP code, merchandisers can create extremely granular assortments for each store -- even down to sizing and color choices -- to increase sales.

What struck me most about this report was that merchandisers in the offline world are personalizing their strategies in spite of the serious constraints working against them: supply chain complexity, marketing costs, shelf-space limitations and the like. Yet retailers are doing it. So, why do online retailers -- who face none of these limitations -- still struggle to present a truly personalized, dynamic shopping experience for each and every shopper?...