08-24-2007, 10:51 AM
Quote:How to draw the advertising industry into the secondary market for domain names is preoccupying the domain name industry this year. Domain industry convocations have been grappling with the issue, seeing it as providing an opportunity for the secondary market to scale up and achieve sustained profitability and liquidity...
The purchase of domain names to attract customers through direct search and the purchase of advertising on domain-name landing pages allows advertisers to track incoming clients and revenue, Sarid pointed out, leading him to refer to those online methods as ROI, or return-on-investment, advertising.
ROI advertising is not restricted to direct search or domain-specific advertising, he said, but can extend to online advertising in general. Ad industry people are brighter than domain investors, Sarid said. Few domain investors know how to run a business, he said, only how to manage domain names...
full article: http://ecommercetimes.com/story/V07c9hnA...ames.xhtml