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Full Version: Protecting Your IP Assets: Copyright and Trademark Primer
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Quote:SUMMARY: You’re a busy marketer, constantly developing new marketing messages, graphics and supporting documents. When was the last time you checked to make sure you’re protecting that intellectual property according to trademark and copyright regulations?

We talked to an expert to find out what you should do to safeguard your hard work. Includes how to conduct an internal copyright audit and take action against infringement. Plus, numerous links to government forms, fees, current legislation and filing information...

full article: http://www.marketingsherpa.com/article.html?ident=30102#