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Quote:Search engine optimizing for the "Long Tail" is fundamentally different from optimizing for the head. Therefore, it’s important to initially point out that the strategies and tactics for “Long Tail” SEO are more automated and extensible than for traditional SEO.

For those unfamiliar with the concept of the “Long Tail,” it refers to the extremely long right-hand portion of the distribution graph, usually of an online retailer's product inventory. The term was coined by the Executive Editor of Wired Magazine, Chris Anderson. In comparison, the head occupies very little of the X-axis but is full of the “top hits” and best sellers. Put another way, the head represents the “vital few” and the tail represents the "trivial many." Anderson argued that the tail could actually add up to as much business as the head for an online retailer with unlimited virtual shelf space and therefore seemingly infinite selection, as is the case for Amazon.com and Netflix...