08-31-2007, 11:18 AM
Quote: Engaging online customers requires more than quick thank-you notes for buying or signing up for newsletters. To win over long-term customers, e-mail marketers should ask shoppers what they like and offer information that makes shopping easier and more rewarding, experts say...
One of the most common and effective ways of combining analytics and e-mail marketing, she adds, is to e-mail customers soon after they abandon a shopping cart with an offer to help complete a purchase through simple shopping advice or a promotional incentive. A surprising number of recipients of those e-mails are thankful for the follow-up because they had either forgotten to return to a cart or thought they had actually finished the checkout process, Bergman says...
full article: http://www.internetretailer.com/dailyNews.asp?id=23578