09-02-2007, 09:31 AM
Quote:Your "About Me" page is the most important weapon in your eBay marketing arsenal. Here are some eBay "do"s for using the page properly:
* Do include a link to your off-eBay website on your "About Me" page and encourage visitors to see what other products you have to offer.
* Do include an opt-in form on the page with a compelling offer--an interesting newsletter or valuable free report--that encourages people to sign up.
* Do use every possible opportunity in your auction listings and your eBay Store to encourage people to check out your "About Me" page. For instance, tell them to go to your page to read your FAQs, learn more about the products you sell and find out about more important information, such as your shipping policies...
full article: http://www.entrepreneur.com/ebusiness/eb...83428.html