09-03-2007, 12:43 PM
Quote:The idea for his new startup came to Jon Medved two years ago at London's Heathrow Airport when he was trying to reach the Hertz call center. While waiting on hold, the Israeli venture capitalist was forced to listen to audio ads from Hertz about the various cars available. It suddenly struck Medved that it would be far more effective for Hertz to serve up images or even videos of cars. Thus was born the idea behind Vringo, a startup launched last year by Medved and David Goldfarb, a leading Israeli mobile software expert...
If it catches on, Vringo has the potential to be about far more than just sharing clips, though. Advertisers are intrigued by the idea of using mobile phones to pitch their products; Vringo offers the possibility of adding viral marketing to the mix -- essentially, having enthusiastic consumers spread the word for you...
full article: http://ecommercetimes.com/story/L1B9eWJ7...ones.xhtml