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Full Version: Lowering the Buying Hurdle
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Quote:A lot of small businesses don’t understand that the buying process itself is a crucial part of their marketing. If you bombard people with countless questions and make it difficult for them to order, chances are they’ll be quite annoyed before they even start working with you. That annoyance will be directly counted against your brand, and whatever good will it currently has.

Conversely, if you have a simple ordering process, people will remember that you made it easy on them. Your customers will have a good feeling towards you from the beginning. And guess what, they’ll share that with others...

Streamlining your ordering process could significantly speed up the success of your small business...

full article: http://www.smallfuel.com/blog/entry/make...-buy-from/