09-04-2007, 09:01 AM
Quote: It takes more than a pretty face (or perhaps, gorgeous photography, appealing Web pages, clever copy ) to get catalog and Internet customers to place an order. You have to excel at it all.
Simply put, as a marketer, you must offer the products I want or need (and can't find anywhere else), make the merchandise look its best with your creative, and sell me on it with your copy. And it's crucial that you make it easy and convenient for me to order from you...
full 19 page article: http://multichannelmerchant.com/webchann...tichannel/